Branding, Strategy & All in Between

Running Retreats

From conception to final tiny details, running retreats are one of my favorite projects. Under Running Evolution, 5 running retreats were executed with a huge success.

In addition, I have consulted on 3 other running retreats to hone in the look and feel of the experience. Oiselle’s Bird Camp, Mirna Valerio’s Slow AF Azores Adventure, Kulapooza.

My role: Ideator, marketer and on-site host.

We make runners!! The goal of Running Evolution was to make running less scary and dare I say it…FUN?? We take people, who hate running, or it’s been a while, from couch to 5k, with a proven schedule, compassion and walk breaks. We break down the reason it’s hard for people and celebrate all the small wins. With 2500 graduates… it worked.

Also developed course work to help other coached make even more runners with coachrunningevolution.com

My role: Founder, marketer, curriculum creator, coach, leader, community builder and head cheerleader.

The vision of REC: Shirts & Swag was to have a way for people to show off their running lifestyle without wearing a scratchy and sometimes ugly race shirt..that probably smelled terrible. REC: Shirts were tri-blend (a oh-so-soft material) with fun graphics.

Each piece of came with a contract on the hang tag. 1) Be nice to yourself. 2) Be nice to others. 3) Have fun, it’s only running

My role: Founder, designer, marketer and model.