Run 4 Good Racing

Branded and marketing director for ( planned and executed marketing strategy) for Run 4 Good Racing Company. Also acquired race sponsors.

I replaced the static logo with a “Sasquatch” character named "Gud". Created the logo, race day activities, including the new mascot and medals.

Role: Social media lead, brand copywriter, marketing director, newsletter and PR coordinator.

Centric Squared

Created a Instagram campaign for Centric Squared to gain brand exposure and drive clients toward the goal of booking a discovery call.

Role: Social media, blogger, brand copywriter, newsletter and for a catalog of clients.

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Bay Area Acting Studio

Designed Instagram brand for Bay Area Acting Studio to showcase the actors, announce new classes and educate the every day benefits of improvisation classes.

Result: Filled the classes for 2022 and 2023.

Role: Social media lead, brand copywriter and marketing manager.

 

Krusteaz

What do pancakes and running have to do with each other? That was the goal with the Eugene Marathon Expo, where the main sponsor was Krusteaz pancakes was the star. I consulted on fun ways include pancakes with running, including a kids pancake play station, recipe cards for activation and spatula medals for the pre-race pancake breakfast. Also spotlighting famous runners who fuel their runs with pancakes.

Result: Fun and effective activation for event that reached a broader audience then years past.

Role: Ideation, event activation.

Thin Skin Movie

Problem: How to showcase a new movie in a pandemic and with minimal budget?

Solution: Create a rich and strategic social media full court press; utilizing the big names of the cast and producers and leveraging their huge reach to help more eyeballs see the movie on a streaming platform. Also, getting the attention of film festivals, so they could highlight this beautiful movie.

Post Pandemic Result: In 2023, the movie was screened in theaters. Filled all the seats for the screenings in LA, New York and Seattle.

Role: Social media lead, event coordinator, and marketing manager.

“I never felt like I had to micromanage her or question where we were headed. She understood what we were trying to do, and helped us communicate and build an audience for the film by digging in and doing - not just consulting.“ Producer, Jennessa West

City Council Campaign

Ran the social media campaign for Redmond City Council runner Angie Nuevacamina. The goal is to grow support, exposure and highlight campaign plans for the City of Redmond.

Result: She won!

Role: Social media lead, blogger, newsletter and event coordinator.

Sena Sea Seafood

Problem: How show case a premium seafood company who values responsibly caught seafood in a consistent and fun way across social media platforms.

Solution: Doubling down on the picturesque Alaska fishing scenes, education on what sustainable practices.

Role: Social media lead and copywriter, PR coordinator, blogger, newsletter and marketing manager.

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Wonk Press

I developed and executed a comprehensive marketing plan for this New Orleans publishing house, covering PR, social media, community, newsletters, and retail outreach.

Result: Increased sales from last years Christmas season by 10%.

Role: Social media lead, brand copywriter, PR coordinator, newsletter and marketing manager.

Mirna Valerio: Though Leader-Social Media Consultant: Advised strategies to leverage Mirna’s brand to be courted by higher profile sponsorship by helping showcase her talents, DEI advocacy and body inclusion messaging. This led to her being signed by Lululemon, Ford and L.L. Bean.

Role: Consultant, social media strategy and retreat coordinator.